BMW Retailer of the Year Awards 2020

09/02/2021

BMW Retailer of the Year Awards 2020

09/02/2021

The annual Retailer of the Year Awards was held virtually for the first time and celebrated the leadership, aptitude and adaptability of the BMW retail network, who brilliantly served new and returning customers throughout 2020.

We are proud to announce that our colleagues at Sytner Coventry were named PLC Retailer of the Year and the Sytner BMW Marketing team were named as Marketing Retailer of the Year for the second consecutive year.​​

“It’s important that we recognise the incredible efforts of our retail teams after such a challenging year,” said Graeme Grieve, Chief Executive Officer, BMW Group UK. “We launched a host of new and enticing models - including the BMW 4 Series Coupé - and our retailers rose to the challenge. Our dedicated teams ensured BMW customers received an outstanding experience, whether their interaction was face-to-face in the showroom, or virtual during lockdown periods.

“I’m always proud of our retailers but over the past year they’ve demonstrated how important they are to the automotive industry and our customers”.

Congratulations again to all of the Sytner nominees and winners at this year's awards - a fitting recognition of all their hard work throughout a very challenging year.